Domestic Placement Rate*
83% employed within 3 months of graduation. Based on 60% survey response rate.
34%66%Male StudentsFemale Students
Percent of International Students in this program
ProfessorPaul D. Berger
Paul D. Berger
- Editorial Review Board Member for Journal of Marketing Analytics
- Editorial Review Board Member for International journal of Business and Economics
24 Yrs Old
Percent of Full Time students in this program
Gain Skills Like
Marketing Research & Analysis / Customer Insights / Data Mining / Business Intelligence / Customer Relationship Management / Business Analysis
For Careers Like
Sr. Analyst / Marketing Manager / Business Intelligence Analyst / Product Specialist / Data Processing Executive
Overall median base salary
Top Employers Hiring Our Graduates
We rely on Bentley students because of their diverse business education and work ethic.
The Masters in Marketing Analytics is a 13-course program including three foundation courses, five core marketing analytics courses, and five electives. Depending on a student’s prior coursework, the foundation course requirements may be waived.
Note: Please review the current course catalogue for the full list of available electives.
GR521 | Managerial Statistics
GR522 | Economic Environment of the Firm
GR523 | Marketing Management
MK612 | Strategic Marketing
MK711 | Marketing Research and Analysis
MK726 | Customer Data Analysis and Relationship Marketing
ST625 | Quantitative Analysis for Business
ST635 | Intermediate Statistical Modeling for Business
MK701 | Internship in Marketing Practice
MK712 | Consumer and Buyer Behavior
MK713 | Marketing Promotion and Communication
MK715 | New Products: Planning, Developing and Marketing
MK716 | International Marketing
MK718 | Marketing of Services
MK725 | E-Marketing
MK735 | Starup Marketing in a New Economy
MK755 | Special Topics in Marketing
MK758 | Enhancing Creativity
Paying For Your Education
Rated the #4 Masters Program in Return on Investment by Payscale, a Bentley Graduate Education is a smart investment in you. With available merit and financial aid, Bentley works with qualified applicants to help finance their education.
Cost Per Course
Total Tuition Based on 10 courses
Other Fees & Expenses
On Campus Employment
Students can apply for salaried, on-campus jobs through the Office of Student Employment.
*$751,615 Average total merit aid awarded each year
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Find Yourself At Bentley
To create a thriving population of students with a wide range of life and work experiences, Bentley considers the entirety of candidates’ applications including prior work experience, test scores, learning objectives, and other factors as we determine admissions decisions.
Application Fee / Transcripts / Resume / 2 Essays / GMAT or GRE Scores (may be waived for qualified students) / TOEFL/IELTS Scores for International Students (may be waived for qualified students) / Interview (required with some programs, suggested for others) / Two Letters of Recommendation
Application Opens October 1st of the prior year for Fall entry.
- Nov 1: Early Action
- Dec 1: Round 1
- Jan 20: Round 2
- Mar 15: Round 3
- Mar 16 to Sep 1: Rolling Admission
- Oct 1: Early Action
- Dec 1 to Sep 1: Rolling Admission